Your best customers are your quietest.
Lockwood Sterling helps franchisors and multi-unit operators turn the silent majority of happy customers into reviews, at every location.
The $1 million blind spot
Most customers who have a good experience never leave a review. The ones who do write in are often the unhappy few. So each location's rating is built on a small, skewed sample.
Across a franchise network, that sample decides which locations new customers pick, how prospective franchisees judge the brand, and where leadership spends its attention.
Review participation rate is the share of customers who leave a review. It's the number we measure first, location by location, and the one we work to raise.
How it works
Measure
We find each location's review participation rate, so you can see where the silence is.
Invite every customer
After each job, customers get a short invitation by email or SMS through Starloop, our review platform.
Run it for you
We roll it out brand-wide and keep it running, so managers don't take on another task.
Built for networks, not single shops
Franchisors
One review standard across every location, rolled out brand-wide, so the brand's reputation reflects the experience your franchisees actually deliver.
Multi-unit operators
See which units are under-reviewed and lift them all, without adding work for your managers.
Read the white paper
The Silent Majority explains why ratings undercount happy customers, how review participation rate works, and what it means for a franchise brand.
FBC Partner Program
For franchise business consultants. Refer franchisors who sign on brand-wide and earn a recurring revenue share on their subscription. Membership is by application.
Contact
Tell us about your network and we'll reply by email within one business day.